AI Presets in Lightroom: What They Actually Do and When to Use Them

AI Presets in Lightroom: What They Actually Do and When to Use Them

I track the hours my batch systems save me. Obsessively, actually — I’ve got a spreadsheet that currently sits at over 2,400 hours recovered from repetitive post-processing tasks. So when a tool promises to make presets smarter and faster, I pay attention. Not out of optimism, but because I’ve been burned before by “intelligent” features that just added extra steps in disguise. AI presets in Lightroom are different, and it took watching William Patino work through his own philosophy on them for me to fully articulate why.

Back Button Focus Is a Tool, Not a Religion — Here's How to Decide What's Right for You

Back Button Focus Is a Tool, Not a Religion — Here's How to Decide What's Right for You

I keep a spreadsheet that tracks every hour my Photoshop actions have saved me. I color-code my backup drives. I have a system for everything. So when I say that I spent years using a camera setting without ever stopping to ask whether it was actually helping me, that should tell you something about how deeply the mythology of back button focus runs in photography culture. Watch the full tutorial on YouTube

Stop Optimizing the Wrong Things: 10 Landscape Photography Obsessions Worth Dropping

Stop Optimizing the Wrong Things: 10 Landscape Photography Obsessions Worth Dropping

I spent the better part of a decade building systems designed to make images technically perfect. Batch sharpening actions, noise reduction presets tuned to the decimal point, resolution checks baked into every export workflow. That background in commercial studio work trained me to treat every pixel as a deliverable, and for product photography, that discipline pays off. But somewhere along the way I started applying that same obsessive standard to creative work, which is a different thing entirely.

The 10-Second Field Checklist That Stops You Bringing Home Broken Shots

The 10-Second Field Checklist That Stops You Bringing Home Broken Shots

I’ve spent fifteen years in commercial studios where a missed detail isn’t a learning moment, it’s a reshoot budget. That particular pain has made me obsessive about checklists, whether I’m batching 500 product images or setting up a single hero shot. So when I came across a tutorial from landscape photographer Mark Denney, I expected the usual compositional theory. What I got instead was something closer to a pre-flight checklist, the kind of systematic field routine that prevents problems rather than fixing them in post.