Post-Production

Why Your Photoshop Presets Are Probably Fighting Your Workflow (And How to Build Ones That Don't)
Workflow Optimization

Why Your Photoshop Presets Are Probably Fighting Your Workflow (And How to Build Ones That Don't)

The first time I realized my presets were working against me, I was three hours into a 200-image e-commerce job for a Chicago ad agency. I’d built what I thought was a bulletproof export action: sharpen, resize to 2000px on the long edge, convert to sRGB, save as JPEG at quality 10. Clean. Logical. The problem was the client’s web platform wanted 1600px, their email team wanted 800px, and their print vendor wanted TIFFs at 300 DPI.

How I Built a Batch System That Processed 500 Product Shots in One Afternoon
Workflow Automation

How I Built a Batch System That Processed 500 Product Shots in One Afternoon

The Friday Afternoon That Changed How I Work A few years back, I took on a rush job for an e-commerce client: 500 product images, all needing background removal, a levels adjustment, a sharpen pass, and export to three different sizes for web, print, and mobile. Deadline was Monday morning. It was Friday at noon. I could have done what I used to do: open each file, run through the steps manually, save, close, repeat.

Photoshop Droplets: The Batch Processing Tool You're Probably Ignoring
Workflow Automation

Photoshop Droplets: The Batch Processing Tool You're Probably Ignoring

A few years back I had a client send over 500 product shots on a Friday afternoon. New colorway launches for an e-commerce catalog, all needing the same sequence: resize to 2000px on the long edge, convert to sRGB, sharpen with a specific Smart Sharpen value, save as JPEG at quality 9 into a web-ready folder. Same thing, 500 times. I had a weekend. I also had a droplet I’d built in about 40 minutes the month before.

From Practical Effects to Digital: How Action Directors Are Rethinking Visual Workflows
News

From Practical Effects to Digital: How Action Directors Are Rethinking Visual Workflows

The Bridge Between Set and Screen I’ve been following the evolution of how filmmakers approach post-production workflows, and there’s a fascinating trend emerging: directors are increasingly treating their digital pipelines like practical effects setups. Rather than relying solely on standard presets and default settings, they’re engineering custom workflows that mirror decisions they’d make on a physical set. This shift caught my attention recently when I learned about how action directors are now applying hands-on cinematography thinking to their Photoshop and color grading work.

What GoPro's Award-Winning 8K Cameras Mean for Your Post-Production Workflow
News

What GoPro's Award-Winning 8K Cameras Mean for Your Post-Production Workflow

What GoPro’s Award-Winning 8K Cameras Mean for Your Post-Production Workflow I’ve been following the emerging compact camera space closely, and I have to say—the industry buzz around GoPro’s Mission 1 series caught my attention immediately. These tiny powerhouses just swept up three awards at NAB Show, and honestly, it’s not hard to see why the judges were impressed. The Specs That Matter for Your Editing Suite We’re talking about 8K resolution packed into a body small enough to mount anywhere.

What GoPro's New GP3 Processor Means for Action Camera Workflow Optimization
News

What GoPro's New GP3 Processor Means for Action Camera Workflow Optimization

What GoPro’s New GP3 Processor Means for Action Camera Workflow Optimization I’ve been following GoPro’s development cycle closely, and the company just dropped another teaser for their upcoming camera refresh. The new generation features the proprietary GP3 processor, and honestly? I’m genuinely excited about what this means for anyone working with action camera footage in post-production. The Hardware-to-Workflow Connection Here’s what most people miss when new camera hardware launches: it’s not just about what the camera can capture.