How I Build Custom Photoshop Brushes That Actually Work Inside Actions

How I Build Custom Photoshop Brushes That Actually Work Inside Actions

Last year I was building a retouching action for a mid-sized e-commerce client who needed consistent skin softening applied across several thousand product shots. The action worked beautifully in testing. Then I handed it off to a junior editor on their team, opened the results two days later, and found that the softening brush strokes were painting at 40 pixels on their machine instead of the 400 pixels I’d set on mine.

How Photoshop Actions Actually Work (And Why Most People Build Them Wrong)

How Photoshop Actions Actually Work (And Why Most People Build Them Wrong)

The first action I ever built was embarrassing. I was 26, working in a commercial studio, and I’d just spent an afternoon doing the same sequence of steps on 60 product images: flatten, convert to sRGB, sharpen, resize to 2000px on the long edge, save as JPEG at quality 10. Sixty times. By hand. I recorded the action that evening, ran it on the next batch in about four minutes, and felt like I had unlocked something the rest of the industry was hiding from me.

How to Build Custom Photoshop Brushes That Actually Work Inside Actions

How to Build Custom Photoshop Brushes That Actually Work Inside Actions

Last spring I was setting up a new dodging-and-burning action for a cosmetics client, one of those workflows where consistency really matters because the same action runs across 300 product shots in a single batch. The action broke on the third image. Not a layer issue, not a color mode conflict. The brush I had defined for the Healing Brush step had a texture applied that referenced a pattern the client’s machine didn’t have loaded.

The Workflow Tools I Actually Use After 15 Years of Commercial Post-Production

The Workflow Tools I Actually Use After 15 Years of Commercial Post-Production

The first time I manually cropped and resized the same image 200 times in a single day, I didn’t get angry. I got methodical. I spent that evening learning Photoshop scripting, built an action the next morning, and ran the whole batch in under four minutes. That was fifteen years ago. I haven’t repeated a manual task since — at least not without asking myself whether a tool should be doing it instead.

The Workflow Tools Actually Worth Installing (After 15 Years of Testing Bad Ones)

The Workflow Tools Actually Worth Installing (After 15 Years of Testing Bad Ones)

The Hidden Cost of “Just Doing It Manually” Last spring I was onboarding a freelancer to help with overflow work from an e-commerce client. She was talented, fast, detail-oriented. And she was doing every single background removal by hand, one at a time, in a 200-image product catalog. Not because she didn’t know better tools existed, but because nobody had ever sat her down and shown her what was actually available.

Photoshop Droplets: The Automation Tool You're Probably Ignoring

Photoshop Droplets: The Automation Tool You're Probably Ignoring

A few years back I took on a product photography contract for a mid-sized e-commerce brand. Three hundred SKUs, white background, consistent color profile, two export sizes each. Six hundred files total. The client needed them in 48 hours. I’d built the action sequence over the weekend before, tested it on a sample set, and felt good going into Monday morning. What I hadn’t planned for was how many times I’d need to manually trigger that action, folder by folder, because I’d set it up as a standard batch process through Photoshop’s automation menu rather than as a droplet.

Beyond Actions: How Photoshop Automation Scripts Actually Work (And Why I Use Both)

Beyond Actions: How Photoshop Automation Scripts Actually Work (And Why I Use Both)

I learned to write scripts the hard way. A client sent over 200 product images that all needed the same crop, the same canvas size, the same file naming convention. I spent the entire first day doing it by hand. Somewhere around image 140, I made a crop error and had to go back. That evening I opened a JavaScript reference guide and didn’t go to bed until I had something that worked.

How I Built a Batch System That Processed 500 Product Shots in One Afternoon

How I Built a Batch System That Processed 500 Product Shots in One Afternoon

There’s a specific kind of misery that comes from doing the same Photoshop crop 200 times in a single day. I know because I lived it. Early in my career, before I understood what Photoshop could actually do for me, I sat in a studio chair for eight hours resizing product images one at a time, clicking File > Export, typing a filename, clicking Save, and doing it again. By image 140, I had started making errors.

Where AI Fits Into Your Creative Workflow (And Where It Doesn't)

Where AI Fits Into Your Creative Workflow (And Where It Doesn't)

The Tool Question We Keep Getting Wrong There’s been a lot of hand-wringing lately about artificial intelligence in creative work. I get it—there’s legitimate philosophical territory here about authorship and craft. But I’ve noticed we’re often framing this as a binary choice when the reality is much more nuanced, especially when you’re thinking about your actual day-to-day editing workflow. Let me be direct: I use AI tools. Not because I’m trying to skip the hard parts of being a photographer or designer, but because I’m pragmatic about what saves me time on repetitive tasks.

Blending Photos and Graphics in Photoshop: What Aaron Nace's Workflow Taught Me About Working Smarter

Blending Photos and Graphics in Photoshop: What Aaron Nace's Workflow Taught Me About Working Smarter

Client work has a way of pushing you into techniques you’d never have explored on your own. Ad agencies started asking me for portraits with a graphic, illustrated feel about two years ago, and I spent an embarrassing amount of time cobbling together workflows from scattered forum posts. So when PHLEARN released their Graphic Portrait Pro tutorial, hosted by Aaron Nace, I watched the whole thing twice before breakfast. Not because the concepts were brand new to me, but because seeing six complete workflows in one place, with all the source files included, is the kind of resource that would have saved me weeks of trial and error.

How I Built a Batch Automation System That Processed 500 Product Shots in One Afternoon

How I Built a Batch Automation System That Processed 500 Product Shots in One Afternoon

The job came in on a Thursday. Five hundred product images, all needing the same treatment: background removal, shadow drop, color correction to a specific brand profile, resize to 2000x2000 at 72dpi, and export as sRGB JPEGs under 500KB each. The client needed them by Monday morning. A few years ago, that would have meant a miserable weekend. Instead, I had them done by 4pm Friday and spent the rest of the afternoon with my kids.

Mastering Export Workflows: How to Package Your Photoshop Actions Like a Pro

Mastering Export Workflows: How to Package Your Photoshop Actions Like a Pro

Mastering Export Workflows: How to Package Your Photoshop Actions Like a Pro I’ve spent more hours than I’d like to admit troubleshooting broken action files and corrupted preset exports. But here’s what I’ve learned: most export problems aren’t mysteries—they’re just preventable mistakes. Let me walk you through the exact workflow I use to export actions and presets that reliably work across different machines. Understanding Photoshop’s Export Limitations Before you export anything, you need to know what Photoshop actually supports.