Photoshop Actions

Beyond Record and Play: How Automation Scripts Took My Photoshop Actions From Good to Unstoppable
Workflow & Automation

Beyond Record and Play: How Automation Scripts Took My Photoshop Actions From Good to Unstoppable

The day I realized I had spent eight hours cropping and resizing the same 200 product images, manually, one at a time, I did not feel like a professional. I felt like a very expensive copy machine. That was about twelve years into my career, and the embarrassment of it pushed me to actually learn Photoshop scripting over a single obsessive weekend. I have not done that kind of repetitive work by hand since.

Why Your Photoshop Presets Are Probably Working Against You (And How to Fix That)
Workflow Optimization

Why Your Photoshop Presets Are Probably Working Against You (And How to Fix That)

The first Photoshop action I ever built was embarrassingly simple. I was 26, working in a commercial studio in Chicago, and I had just spent 45 minutes manually running the same three-step sharpening sequence on a set of product images. Same settings, same order, same result, every single time. When a senior retoucher walked past and asked why I wasn’t using an action, I didn’t have a good answer. I built my first one that afternoon.

How I Taught Photoshop to Do My Job (And What Happened When I Let It)
Workflow & Automation

How I Taught Photoshop to Do My Job (And What Happened When I Let It)

There’s a specific kind of misery that comes from doing the same crop 200 times in a single afternoon. I know this because I lived it, about fifteen years ago, sitting in a commercial studio in Chicago resizing product images one by one because nobody had set up a proper batch system. By image 140-something I started doing the mental math: at roughly 90 seconds per image, I was burning through time that could have been spent on literally anything else.

The Workflow Tools That Actually Survived My Commercial Studio (And the Ones I Quietly Abandoned)
Workflow & Automation

The Workflow Tools That Actually Survived My Commercial Studio (And the Ones I Quietly Abandoned)

There’s a specific kind of misery that comes from doing the same thing 200 times in a row. I know this because early in my career I spent an entire day cropping and resizing product images by hand, one file at a time, clicking the same four spots in the same sequence for eight hours straight. By hour six I had developed a genuine, personal grudge against the rectangular marquee tool.

Why Your Photoshop Export Settings Are Quietly Destroying Your Workflow
Workflow Optimization

Why Your Photoshop Export Settings Are Quietly Destroying Your Workflow

The first time I lost a client over export settings, I didn’t even realize that’s what had happened. I’d delivered 80 retouched product images for a mid-size e-commerce brand, everything looked great on my end, and then their developer came back three days later saying half the files were too large for their CMS and the color profiles were wrong for web. I had to re-export the entire job manually, one file at a time, because I’d never bothered to build a proper export action.

How I Built a Batch System That Processed 500 Product Shots in One Afternoon
Workflow Automation

How I Built a Batch System That Processed 500 Product Shots in One Afternoon

A few years back, a mid-size e-commerce client called me on a Thursday afternoon with a problem. They had 500 product images, a Monday deadline, and a retoucher who’d just quit. The files needed background removal, color correction to match their brand standard (a very specific warm neutral, roughly 245/238/228 in RGB), resizing to four different output dimensions, and sharpening optimized for web. Four distinct operations, 500 images, 72 hours.

How to Build Custom Photoshop Brushes That Actually Work Inside Actions
Brushes & Textures

How to Build Custom Photoshop Brushes That Actually Work Inside Actions

The Problem That Broke My Batch System Last spring I was running a batch action for an e-commerce client, about 300 product shots that needed consistent edge softening applied to composited shadows. The action had worked perfectly for weeks. Then one morning it started producing brushstrokes at wildly inconsistent sizes across different files. Some shadows looked like they were painted with a mop. Others were a single pixel line. The culprit was a custom brush I’d built months earlier without thinking carefully about how it would behave when document resolution changed.

Photoshop Droplets: The Batch Processing Tool You're Probably Ignoring
Workflow & Automation

Photoshop Droplets: The Batch Processing Tool You're Probably Ignoring

A few years back, I had a Monday morning that I still think about. An e-commerce client needed 500 product images resized, sharpened, and exported to three different specs before end of business. It was the kind of job that makes a less-organized person stare at the ceiling. I had a batch system I’d built the previous weekend, pointed a Droplet at a folder, walked away to get coffee, and came back to 1,500 finished files sitting neatly in color-coded output folders.

Why Your Photoshop Export Settings Are Quietly Killing Your Delivery Speed
Workflow Optimization

Why Your Photoshop Export Settings Are Quietly Killing Your Delivery Speed

There’s a particular kind of frustration that comes from finishing a retouching job and then spending forty minutes exporting it. The creative work is done. The client is waiting. And you’re sitting there clicking through Save for Web dialogs like it’s 2009, manually typing in filenames, second-guessing your JPEG quality slider every single time. I’ve been doing commercial post-production for fifteen years. I’ve processed product shots for e-commerce catalogues, delivered layered comps to ad agencies, and built batch systems for studios running thousands of files a month.

The Workflow Tools That Actually Earn Their Keep (And the Ones I Stopped Using)
Workflow & Automation

The Workflow Tools That Actually Earn Their Keep (And the Ones I Stopped Using)

I learned to script because I spent an entire day doing the same crop-and-resize operation 200 times. Not exaggerating. It was a Tuesday in 2009, I was working in a commercial studio, and by hour six I had developed a genuine personal grievance against the rectangular marquee tool. The next morning I sat down and learned enough JavaScript to build an action sequence that handled the whole job in about four minutes.

Why Your Photoshop Export Settings Are Quietly Destroying Your Workflow (And How to Fix Them With Actions)
Workflow Optimization

Why Your Photoshop Export Settings Are Quietly Destroying Your Workflow (And How to Fix Them With Actions)

The first time I lost a client file to a bad export, it wasn’t because I made a careless mistake. It was because I trusted a manual process I’d done a hundred times before. A 47-image e-commerce shoot, resized and sharpened by hand, delivered at the wrong color profile because I’d forgotten to convert one batch from Adobe RGB to sRGB. The client’s web team caught it. I didn’t. That was thirteen years ago, and I’ve been building automated export workflows ever since.

Why Your Export Settings Are Quietly Destroying Your Photoshop Workflow
Workflow Optimization

Why Your Export Settings Are Quietly Destroying Your Photoshop Workflow

There’s a specific kind of frustration I’ve felt more than once: you’ve built a tight, efficient Photoshop action, it runs beautifully, and then you watch a junior retoucher spend forty minutes manually exporting the outputs because nobody thought to bake the delivery specs into the workflow. The retouching is automated. The export is chaos. It’s like designing a Formula 1 car and then letting it coast to the finish line in neutral.