Photography Presets

Back to School, Back to Basics: What Tony & Chelsea Northrup's Sale Teaches Us About Investing in Your Photography Education
Video Tutorials

Back to School, Back to Basics: What Tony & Chelsea Northrup's Sale Teaches Us About Investing in Your Photography Education

Every September I do a version of the same audit. I open my spreadsheet - yes, the one tracking saved hours - and I look at which tools are pulling their weight and which ones are collecting digital dust. After fifteen years running post-production for ad agencies and e-commerce clients, I’ve gotten ruthless about this. Education and tools that don’t compound in value get cut. The ones that pay for themselves ten times over?

Perfectly Clear's Beautify Presets Are Doing the Portrait Work I Used to Spend Hours On
Video Tutorials

Perfectly Clear's Beautify Presets Are Doing the Portrait Work I Used to Spend Hours On

Portrait retouching is where studio time goes to die. I know this from experience. Early in my commercial work, I’d clock a solid hour on a single headshot: adjusting brush for teeth, healing tool for under-eye circles, manual skin smoothing pass, back and forth until the art director finally signed off. Multiply that by a hundred frames from a branding shoot and you understand why I’ve spent a significant portion of my career building systems to avoid repeating myself.