What Anne Geddes' 2016 Calendar Shoot Teaches Us About Directing and Capturing Unpredictable Subjects

What Anne Geddes' 2016 Calendar Shoot Teaches Us About Directing and Capturing Unpredictable Subjects

There’s a particular kind of pressure that comes with shooting a calendar. The deadline is fixed, the concept is locked, and every image has to carry weight on its own because each one gets thirty days of eyeball time on someone’s wall. I’ve assisted on enough commercial campaigns to know that the shoots that look the most effortless in the final product were usually the most exhausting to pull off. That’s exactly why I keep coming back to behind-the-scenes footage from photographers who’ve mastered that gap between chaos and control.