Commercial Photography

Video Tutorials

What Anne Geddes' 2016 Calendar Shoot Teaches Us About Directing and Capturing Unpredictable Subjects

There’s a particular kind of pressure that comes with shooting a calendar. The deadline is fixed, the concept is locked, and every image has to carry weight on its own because each one gets thirty days of eyeball time on someone’s wall. I’ve assisted on enough commercial campaigns to know that the shoots that look the most effortless in the final product were usually the most exhausting to pull off. That’s exactly why I keep coming back to behind-the-scenes footage from photographers who’ve mastered that gap between chaos and control.

July 5, 2026

Video Tutorials

Test the Chaos First: Why Pre-Testing Unpredictable Elements Saves Complex Shoots

There’s a principle I’ve carried from studio work into every project I consult on now: the thing most likely to blow up your shoot is the thing you haven’t tested yet. Not the lighting, not the model’s availability, not the client’s last-minute brief changes. It’s the one physical or mechanical variable you assumed would “just work.” I’ve watched shoots grind to a halt because nobody confirmed whether a product would hold its shape under heat, or whether a fabric would move the way the mood board suggested.

July 5, 2026

Tutorials & Workflows

How Photoshop Actions Actually Work (And Why Most People Build Them Wrong)

The first action I ever recorded was embarrassing. I was 26, working in a commercial studio in Chicago, and I had just spent three hours manually sharpening and exporting 80 product images one by one. Same settings. Same sequence. Eighty times. When a senior retoucher walked past, glanced at my screen, and said “you know you can record that, right?” I felt equal parts relieved and humiliated. I built my first action that afternoon.

June 25, 2026