Firefly 5 Generative Fill Is Actually Useful Now — Here's How to Use It Without Making a Mess

Firefly 5 Generative Fill Is Actually Useful Now — Here's How to Use It Without Making a Mess

Client briefs change at the last minute. That’s not a complaint, just the reality of commercial work. An art director decides mid-shoot that the talent’s jacket should match the brand color, or a prop that looked fine on set reads completely wrong in post. For years, my answer to those situations was either a reshoot conversation nobody wanted to have or a painstaking manual composite that added two hours to a job that was already on a tight turnaround.