Automation

The Workflow Stack I Actually Use After 15 Years in Commercial Post-Production
Workflow & Productivity

The Workflow Stack I Actually Use After 15 Years in Commercial Post-Production

There’s a specific kind of misery that comes from doing the same Photoshop task 200 times in a row. I know this because I lived it, about nine years ago, when a client handed me a folder of 200 product images that all needed the same crop, resize, and export sequence. I did the first thirty by hand before something in my brain snapped. I spent the rest of that day learning how to script the whole thing.

Beyond Actions: How Photoshop Automation Scripts Actually Think (And Why It Changes Everything)
Workflow Automation

Beyond Actions: How Photoshop Automation Scripts Actually Think (And Why It Changes Everything)

The first time I spent an entire workday doing the same crop-and-resize task 200 times, I told myself it was a one-off. It wasn’t. Three weeks later I was back in the same chair, same file naming convention, same repetitive hand motion, watching the clock. That afternoon I opened Google and typed “how to automate Photoshop.” It took me about 48 hours of fumbling through forums to write something useful. That was fifteen years ago, and I have not manually repeated a batch task since.

Beyond Actions: How Automation Scripts Turn Photoshop Into a Production Machine
Workflow Automation

Beyond Actions: How Automation Scripts Turn Photoshop Into a Production Machine

The day I finally learned to write a Photoshop script, I had just spent seven hours doing the same crop-and-resize operation 200 times. Same canvas size, same anchor point, same export settings. Two hundred times. By hand. I was a working photographer with a decade of studio experience, and I had burned an entire Tuesday doing something a decent script could have finished before my morning coffee cooled down. That was the turning point.

How I Built a Photoshop Automation Script That Processes 500 Product Shots While I Drink Coffee
Workflow Automation

How I Built a Photoshop Automation Script That Processes 500 Product Shots While I Drink Coffee

There’s a specific kind of misery that comes from doing the same crop 200 times in a row. I know this because I lived it, about twelve years ago, on a catalog shoot that ran long and left me alone in the studio at 11pm with a folder full of raw files and a deadline that didn’t care about my feelings. Every image needed the same treatment: crop to 2:3, resize to 1200px on the long edge, sharpen at 0.

What Tesla's Growth Strategy Can Teach Us About Scaling Creative Workflows
News

What Tesla's Growth Strategy Can Teach Us About Scaling Creative Workflows

Finding Efficiency in Growth I’ve been thinking a lot lately about how creative professionals can learn from the business world’s approach to scaling operations. Recently, I came across some impressive market data showing a major automotive manufacturer hitting a 25% year-over-year increase in production—something that immediately got me thinking about our industry’s parallel challenges. When I dig into what drives that kind of growth, one thing becomes crystal clear: efficiency at scale is everything.

Photoshop Droplets: The Automation Tool You're Probably Ignoring
Workflow Automation

Photoshop Droplets: The Automation Tool You're Probably Ignoring

A few years back I took on a product photography contract for a mid-sized e-commerce brand. Three hundred SKUs, white background, consistent color profile, two export sizes each. Six hundred files total. The client needed them in 48 hours. I’d built the action sequence over the weekend before, tested it on a sample set, and felt good going into Monday morning. What I hadn’t planned for was how many times I’d need to manually trigger that action, folder by folder, because I’d set it up as a standard batch process through Photoshop’s automation menu rather than as a droplet.

Where AI Fits Into Your Creative Workflow (And Where It Doesn't)
News

Where AI Fits Into Your Creative Workflow (And Where It Doesn't)

The Tool Question We Keep Getting Wrong There’s been a lot of hand-wringing lately about artificial intelligence in creative work. I get it—there’s legitimate philosophical territory here about authorship and craft. But I’ve noticed we’re often framing this as a binary choice when the reality is much more nuanced, especially when you’re thinking about your actual day-to-day editing workflow. Let me be direct: I use AI tools. Not because I’m trying to skip the hard parts of being a photographer or designer, but because I’m pragmatic about what saves me time on repetitive tasks.

What AI-Generated Cinema Means for Digital Creators Using Presets and Actions
News

What AI-Generated Cinema Means for Digital Creators Using Presets and Actions

AI Takes Center Stage at Tribeca The upcoming Tribeca Film Festival is making headlines for premiering something genuinely unprecedented: a full-length feature film created entirely through AI generation. No human actors. No traditional cinematography. Just machine learning and algorithms doing the heavy lifting from start to finish. When I first heard about this, my immediate thought wasn’t just about filmmaking—it was about what this signals for all of us working in digital content creation spaces.

How I Built a Batch Automation System That Processed 500 Product Shots in One Afternoon
Workflow Automation

How I Built a Batch Automation System That Processed 500 Product Shots in One Afternoon

The job came in on a Thursday. Five hundred product images, all needing the same treatment: background removal, shadow drop, color correction to a specific brand profile, resize to 2000x2000 at 72dpi, and export as sRGB JPEGs under 500KB each. The client needed them by Monday morning. A few years ago, that would have meant a miserable weekend. Instead, I had them done by 4pm Friday and spent the rest of the afternoon with my kids.

What Disney's Facial Recognition Lawsuit Means for Photo Workflows
News

What Disney's Facial Recognition Lawsuit Means for Photo Workflows

The Disney Case: What’s Actually Happening I’ve been following a developing legal situation that’s caught my attention—and honestly, it should catch yours too. Disney is facing a class action lawsuit centered on their use of facial recognition technology throughout their theme parks. The core complaint? Visitors aren’t getting clear enough notice that their faces are being scanned and processed. Now, on the surface, this might seem disconnected from what we do here—optimizing Photoshop workflows and discussing presets.

Building Custom Presets That Actually Stick: My Framework for Reusable Photoshop Workflows
Workflows

Building Custom Presets That Actually Stick: My Framework for Reusable Photoshop Workflows

Building Custom Presets That Actually Stick: My Framework for Reusable Photoshop Workflows I’ve been using Photoshop for over a decade, and I can tell you with confidence: most people build presets wrong. They create them once, use them twice, and then forget they exist. The difference between a preset that gathers dust and one that genuinely transforms your workflow comes down to intentionality and testing. Why Your Current Presets Probably Aren’t Working Let me be honest.

Workflow Tools That Actually Save Time in Photoshop
Optimization

Workflow Tools That Actually Save Time in Photoshop

I’ve tested dozens of workflow tools over the years, and I’m genuinely excited to share what actually works. Too many articles gloss over the friction points, but I’m going to be honest: some tools promise the world and deliver frustration. Others quietly solve problems you didn’t know you had. Script Panel vs. Actions Panel: When to Use Each Here’s something that trips people up constantly. Photoshop’s native Actions panel works beautifully for linear, repetitive tasks—but it has hard limits.