Video Tutorials
Stop Treating ISO Like a Setting You Choose — Let It Work For You
Last spring I was on a commercial shoot for an outdoor furniture brand, golden hour, clouds moving fast, and I kept breaking my rhythm to chase the histogram. ISO up, shutter adjustment, recheck the exposure. By the time I locked in my settings the light had already shifted. I got the shots, but I also got frustrated, which is not something I enjoy admitting after fifteen years doing this professionally.