Photoshop Actions

The Workflow Tools That Actually Earn Their Keep (And the Ones I Stopped Using)
Workflow & Automation

The Workflow Tools That Actually Earn Their Keep (And the Ones I Stopped Using)

I learned to script because I spent an entire day doing the same crop-and-resize operation 200 times. Not exaggerating. It was a Tuesday in 2009, I was working in a commercial studio, and by hour six I had developed a genuine personal grievance against the rectangular marquee tool. The next morning I sat down and learned enough JavaScript to build an action sequence that handled the whole job in about four minutes.

How I Built a Batch System That Processed 500 Product Shots in One Afternoon
Workflow Automation

How I Built a Batch System That Processed 500 Product Shots in One Afternoon

How I Built a Batch System That Processed 500 Product Shots in One Afternoon It was a Friday. A client dropped 500 raw product images in my shared drive at noon and needed them web-ready, color-corrected, and sized to three different pixel dimensions by end of business. I had four hours. Not because the deadline was reasonable, but because it was their catalog launch and nobody had communicated properly up the chain.

Why Your Photoshop Export Settings Are Quietly Destroying Your Workflow (And How to Fix Them With Actions)
Workflow Optimization

Why Your Photoshop Export Settings Are Quietly Destroying Your Workflow (And How to Fix Them With Actions)

The first time I lost a client file to a bad export, it wasn’t because I made a careless mistake. It was because I trusted a manual process I’d done a hundred times before. A 47-image e-commerce shoot, resized and sharpened by hand, delivered at the wrong color profile because I’d forgotten to convert one batch from Adobe RGB to sRGB. The client’s web team caught it. I didn’t. That was thirteen years ago, and I’ve been building automated export workflows ever since.

Why Your Export Settings Are Quietly Destroying Your Photoshop Workflow
Workflow Optimization

Why Your Export Settings Are Quietly Destroying Your Photoshop Workflow

There’s a specific kind of frustration I’ve felt more than once: you’ve built a tight, efficient Photoshop action, it runs beautifully, and then you watch a junior retoucher spend forty minutes manually exporting the outputs because nobody thought to bake the delivery specs into the workflow. The retouching is automated. The export is chaos. It’s like designing a Formula 1 car and then letting it coast to the finish line in neutral.

The Workflow Tools I Actually Use After 15 Years of Commercial Post-Production
Workflow & Automation

The Workflow Tools I Actually Use After 15 Years of Commercial Post-Production

Why I Stopped Trusting My Own Hands for Repetitive Work A few years into running my own post-production consultancy, I had a client send over 500 product shots on a Thursday afternoon. White background, consistent lighting, but every image needed a clipping path, a levels adjustment, an output sharpen, and an export at three different pixel dimensions for web, print, and Amazon listings. Five hundred images. Three exports each. That’s 1,500 output files.

Why Your Photoshop Export Settings Are Quietly Destroying Your Deliverables
Workflow & Automation

Why Your Photoshop Export Settings Are Quietly Destroying Your Deliverables

The file came back from the client at 11:47 on a Tuesday night. Rejected. Not because the retouching was wrong, not because the color was off. Because every JPEG in the batch had been saved at 72 PPI instead of 300, and the print vendor had already started a press run. I was three years into running my own post-production consultancy at that point, and that was the last time I ever let an export step live inside my head instead of inside an action.

Why Your Photoshop Presets Keep Failing You (And How to Build Ones That Actually Stick)
Workflows

Why Your Photoshop Presets Keep Failing You (And How to Build Ones That Actually Stick)

I still remember the afternoon a client sent over 500 product shots that needed consistent color grading, background cleanup, and a specific output size for three different retail platforms. Deadline: end of business. I had a preset pack I’d bought the previous month, something marketed as “professional e-commerce ready,” and I honestly thought I was set. Two hours in, I was manually fixing broken adjustments on roughly a third of the images.

Why Your Export Settings Are Quietly Destroying Hours of Editing Work
Workflow & Automation

Why Your Export Settings Are Quietly Destroying Hours of Editing Work

The Problem Nobody Talks About Until It’s Too Late Last spring I delivered 340 product images to an e-commerce client, all exported through a Photoshop action I’d built specifically for their spec sheet. Correct color profile, correct resolution, correct file naming convention. Looked perfect on my end. Their web platform read 60 of them as oversized on upload, and their dev team spent two hours troubleshooting something that turned out to be a metadata issue I hadn’t accounted for.

Why Your Photoshop Export Settings Are Quietly Wrecking Your Client Deliverables
Workflow & Automation

Why Your Photoshop Export Settings Are Quietly Wrecking Your Client Deliverables

There’s a specific kind of dread that hits when a client emails back asking why the jpegs you delivered look different on their end than they do on your monitor. I’ve been there more times than I’d like to admit, and almost every single case traced back to the same root cause: sloppy export settings baked into a Photoshop action that nobody had audited in months. After 15 years working in commercial photography studios and now running my own post-production consultancy, I’ve built, broken, inherited, and rebuilt more export workflows than I can count.

Why the Spot Healing Brush Fails on Skin - and What to Use Instead (With a Free Action)
Video Tutorials

Why the Spot Healing Brush Fails on Skin - and What to Use Instead (With a Free Action)

Skin retouching at commercial scale has a way of exposing every shortcut you thought you knew. I’ve spent the better part of 15 years watching well-meaning retouchers reach for the spot healing brush on complex skin work, paint over a few marks, and then quietly deliver something that looks like a wax museum exhibit. The texture goes flat, repetition artifacts creep in, and suddenly you’ve created more problems than you started with.

From Good to Perfect: Understanding Automation Levels in Your Creative Workflow
News

From Good to Perfect: Understanding Automation Levels in Your Creative Workflow

From Good to Perfect: Understanding Automation Levels in Your Creative Workflow I’ve been thinking a lot lately about automation levels, not in the autonomous vehicle space, but in something much closer to home: photo editing workflows. Recent conversations about self-driving car classification got me wondering—why do we settle for “pretty automated” when it comes to our creative tools? The answer reveals something fundamental about action design and preset creation that every photographer should understand.

How to Build Photoshop Actions That Actually Work (No More Layer Doesn't Exist Errors)
Video Tutorials

How to Build Photoshop Actions That Actually Work (No More Layer Doesn't Exist Errors)

I built my first Photoshop action at 26, mostly out of desperation. I was three hours into manually applying the same sequence of adjustments to a batch of product shots and something clicked - not in Photoshop, but in my brain. There had to be a better way. Fifteen years and roughly 2,400 logged hours of saved time later, I can tell you that actions are the single most underused feature in Photoshop for working photographers and retouchers.